I got to
Delta College in Stockton
early on that (5/1/14) Thursday morning.
Checked in with Tina, the Facilities Coordinator got a special parking
pass and I was in. My location, the Joe
Serna Amphitheater is great! It is in
the shade; plenty of traffic; great brick benches all around; a koi pond; beautiful. Sold several books; passed out GMO Action
Alerts; and quarter sheets for the local Peace & Justice Network of (P&JN); put up the fewest
Panels yet, only 10. I have observed
that too many panels are overwhelming.
People don’t have a lot of time.
So from now on I’m making the exhibit just what can be seen in a few
minutes. It’s more approachable that
way. San Joaquin County
I sold a copy of NVC to Marilyn, who was part of the team who just got a community radio station up and running. She mentioned Leticia who is working on organizing a big Stockton Peace Festival. She might want the Peace Panels there.
One guy, in a hurry, came up and bought one of every book I had!
Sitting in the Amphitheater, watching the students walk by, it hit me. I had forgotten my Advertising 101 rule number one, stress the benefit! Here I was with panels that failed to headline the benefits. What a great epiphany! The Peace Panels are going to get so much better! I started sketching and brainstorming right then. I’m excited about a new generation of much more effective Peace Panels.